Zoomii books, the "real" online bookstore is quite interesting and extremely well implemented. But still, I sort of miss it's point. Amazon's own shopping experience is still unbeatable. To some extent, Zoomii just transposed to the web the same old bookstore browsing experience which makes most people dizzy: OMG! so many books! How do I compare them? How are they related? There are too many shelves and aisles on this floor and there are still two floors on this bookstore to visit!